Learn More About The Firm
A Team Of Innovative Thinkers + Meticulous Planners
At Better Than Yesterday, LLC our team is anything but ordinary. We bring together a diverse group of passionate professionals, each with unique skills and experiences, all united by a common goal: to deliver exceptional service. From seasoned veterans with years of industry experience to fresh talent bringing new perspectives, every member of our team plays a crucial role in our success. Get to know the individuals who make our company a success and discover why we're proud to call ourselves Better Than Yesterday, LLC!
our mission
At Better Than Yesterday, LLC, we believe that financial success should be both achievable and enjoyable. Our team of professionals brings a wealth of expertise in accounting and finance, ensuring that you receive top-notch service and advice. But we don’t stop there. We are committed to making the journey towards financial improvement an engaging and rewarding experience.
Better Than Yesterday’s mission is to educate our clients so they can achieve their goals and be prepared for their future. Our services are aimed at setting our clients up to be proactive rather than reactive, so they know what lies ahead. Our prompt advisory services give you exclusive access to an expert at your fingertips. When it comes to our clients, BTY strives to work with those who care about their finances, their plans, and their ability to be better than yesterday!
Professional
We uphold the highest standards of professionalism and integrity in everything we do. You can trust us to handle your finances with the utmost care and precision.
Security
Your financial security is our top priority. We employ robust security measures to ensure that your data is always protected.
Approachable
We are friendly and approachable, dedicated to making financial concepts easy to grasp. Our team is always ready to assist you with a smile.
Continuous Improvement
We believe in the power of daily progress. We are here to help you improve your financial health one step at a time.
Our story + why
On August 25th, 2021, Better Than Yesterday, LLC officially launched as a remote accounting firm. Before this, I spent over a decade working at a brick-and-mortar accounting firm, where I handled a wide range of professional tasks, including taxes, government audits, payroll, bookkeeping, and financial advising. During that time, I earned my bachelor’s degree in accounting with a CPA focus. If you’re curious about the difference between an EA and a CPA, click here.
My passion in accounting has always been rooted in the tax and financial sectors. When the pandemic created an opportunity for the accounting industry to go fully remote, I jumped on the chance to assist clients nationwide. This transition allowed me to concentrate on my true passions — taxes and finances. And that’s exactly why at BTY our focus is on providing top-notch tax and financial services to help our clients improve their business and personal finances.
While accounting is my passion, educating others is just as important to me. That’s why I started a financial blog to make professional information accessible to everyone. My goal is to combine my professional experience and education with personal insights to offer free education and resources. The financial peace and freedom that come from getting your finances in order are truly liberating, and I’m eager to share that feeling with as many people as possible. It’s never too late to start, no matter your age or where you are in life. What matters is that you begin. I hope you’ll join me on the journey to being better than you were yesterday!
Founder/Owner
Nia B. Crawford
Executive Adminstrator
Hi! I’m Nia Crawford, Ashley’s younger sister and now her Executive Administrator. I’m currently pursuing a degree in Business Administration at the University of Nebraska-Lincoln, where I’m honing my skills and knowledge to thrive in the business world. In addition to my college education, I’ve had the incredible opportunity to work closely with Ashley, who has been an amazing mentor. She has thoroughly trained me not only in the details of tax and financial maintenance but also in understanding the bigger picture of each client’s aspirations.
Ashley K. Keithley, EA
Boss + Owner
Hi! My name is Ashley, but you can call me Ash. I'm a licensed EA (Enrolled Agent), long story short, it means I really enjoy taxes – so I earned a credential for it. Now on to my why! I’ve always been driven to help people, and the most rewarding part of my job is advising and educating my clients. In 2021, I turned this passion into action by starting my own accounting firm. Through Better Than Yesterday, LLC, we provide tax and financial services to help our clients improve their business and personal finances. Plus, we share valuable information through our blog to reach even more people!
Kaitlynn K. Simon
Marketing + Financial Coordinator
Hello! I’m Kait Simon, Better Than Yesterday's marketing expert and now a tax and accounting professional. I graduated from Midland University with a Bachelor’s in Marketing and Business Administration, where I also pursued additional coursework in Accounting, Federal Tax, and Bookkeeping. My career passions include creativity and numbers -- at BTY, I’m fortunate to explore both! In my role, I’m excited to leverage my expertise in marketing and finance to connect with our amazing clients and support their journeys.
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